Your Not Selling Cars, Remember?

Your Not Selling Cars, Remember?

We as car salespeople often like to preach about how selling cars is secondary to building relationships. Problem is, when the rubber hits the road (pun intended), many sales managers are much more interested in getting the contact signed and moving on to the next...
Differentiating You Luxury Dealer Brand

Differentiating You Luxury Dealer Brand

In the years past, the name value and the prestige of a luxury brand were enough to attract the discerning customers and clients. However, just like any other market segment, the luxury market has changed quite significantly. For starters, there are many players in...